This is module 9 of 10 for the Business Analytics course.
Readings
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Self-Directed Learning
Search the internet for articles, other resources, and examples of how these topics of big data, data mining, and artificial intelligence are applied in business and think about the ethical implications of these growing trends. See what you can learn from what others are saying. These advanced techniques in data analytics are becoming more and more common in the world of business.
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Online Discussion of Module Topic
Write down your thoughts and experiences while you’re learning. For this module, this should include writing about your experience of learning about the use of advanced data analytics. Here are some prompts to get you started for writing about the module topic:
- Provide links to any useful and relevant resources about big data, data mining, and artificial intelligence that you can find on the internet.
- How are these methods being applied in business?
- Can you find specific examples that illustrate the mechanics of how these things work? Try to get below the surface description.
- Can you find some examples of the scale and types of “big data” that are out there?
- Can you find examples of firms that applying things like artificial intelligence in ways that might be surprising?
- What are the ethics involved in using data to improve analytical performance?
- In this country, data is being “monetized.” Why should we be worried about this?
- What are the pros and cons of relying more on artificial intelligence?
- What do you think is the future of artificial intelligence?